About Sugarhouse Leather
Sugarhouse Leather is a small-scale leather studio in Milwaukee, Wisconsin, run by a husband-and-wife duo. Every coaster, keychain, and ornament is cut and stamped by hand from thick harness leather, “somewhere between rustic and refined.” The result is a US-made, handmade gift at an everyday price point, a rare combination that shops tend to keep restocking once they carry it.
The Challenge
Sugarhouse Leather had been on Overjoy since April 2025 and had built a wholesale base of more than 4,000 retail accounts through Faire and its own channels. Shops that carry Sugarhouse tend to reorder, but keeping thousands of accounts active is a full job: noticing when a shop is due to restock, suggesting items it has not tried, and bringing back accounts that have gone quiet, all while existing orders get cut, stamped, and shipped. For a small family studio, that job kept losing to production.
The Solution
In early September 2026, Sugarhouse Leather moved to Overjoy’s Reorder & Upsell Service, which means Overjoy’s team and agents manage the brand’s existing wholesale accounts end to end.
- Reorders on schedule. Overjoy tracks each account’s ordering rhythm and reaches out when a shop is due to restock.
- Upsells and win-backs. Shops that carry coasters hear about keychains and ornaments, and quiet accounts get a personal reason to come back.
- New accounts alongside. Campaigns to winery and brewery gift shops, western and outdoor stores, boutiques, and gift box companies opened 111 positive opportunities and sent 60 samples.
Results
Within two months of starting the Reorder & Upsell Service, Sugarhouse Leather brought in $26,787 in a single month from its existing accounts, across 68 orders placed directly through Overjoy. Against a $2,500 monthly service fee, that is a 10.7x return, with no added headcount.
Because Sugarhouse Leather’s accounts reorder, every restock and added product line raises what each shop is worth, and the 111 new opportunities will join that base as restock customers.
“We knew that our customers like our products. The hard part was running the sales process while we were busy cutting and stamping. Overjoy took that whole job off our plate, and within two months it was bringing in over $25,000 a month in wholesale we would not have gone after on our own.”
These could be
your numbers.
What’s Next
Next is going deeper into the existing base: more accounts on a regular restock cadence, more shops carrying the full catalog, and new accounts from the pipeline joining the same cycle. Sugarhouse Leather keeps making leather goods by hand in Milwaukee, and the wholesale department runs alongside it.