Back to Storefront

Updated Oct 2026 · 10 min read

Building your wholesale storefront

Add your products, set your prices and minimums, and make your storefront look like your brand before you share it with buyers.

Key takeaways

  • Under Apps → Storefront, select Add products to pull in your catalog, sort it into collections, and uncheck any variants you don’t sell wholesale.
  • Select products to set wholesale prices, packs and minimums, then add your brand story, FAQ, colors and fonts so the storefront looks like your brand.
  • Check it with Preview as buyer, then Publish to get a link to share, and set minimums, sold-out items, order emails and net terms in Settings.